Experts from The Content Marketing Institute (CMI) — a global content marketing education and training organization — said that content marketing should be a part and parcel of all marketing strategy your business employs. Whether you choose to go digital, guerilla, or traditional, content marketing should be an underlying principle that will guide you as you plan the specifics of your chosen marketing methods.
For many businesses who are already employing content marketing, content writing has proven to be a critical part of it. How critical? Considering the quality of their content writing can spell the success or failure of their content marketing strategy, we say it’s very crucial.
Content writers are responsible for putting together the very words that your prospects and customers come across in all your content marketing collaterals. From blogs, email newsletters, social media posts to textual content in a website, content writers ensure all the words highlight and speak of the value your company gives to your customers. Gifted with the vocabulary, comprehension, and composition skills, content writers play a dual role, serving as both the brains and hands behind content marketing campaigns of companies all over the world.
You can just imagine how much content writing is being produced per second, what more per day, by all the content writers worldwide. You can also just imagine how this amount pushes further the boundaries of content marketing, and the space it occupies in your consumers’ consciousness.
What does this mean to your business? It simply means you should be monitoring how much content writing and marketing your business does. And are they enough to the point that they are effective, that is, actually helping you acquire more leads?
Obviously, there is no single correct answer to the question of how much content writing and marketing you should be doing, because every business has its own set of unique qualities that should be taken in consideration. However, the following statistics may help you decide:
- 60% of marketers create at least one piece of content every single day.
- Content marketing produces about 3 times as many leads as traditional marketing.
- Conversion rates are almost 6 times more for content marketing adopters than non-adopters.
- B2B marketers use an average of 13 content marketing tactics.
But perhaps the more important question we should be asking ourselves is not how much, but what quality of content writing and marketing should your company create and distribute to acquire better leads?
You can write reams of pages’ worth of content, but if your customers cannot find relevant value within those pages, they are all for naught. Not even a single page will be read nor appreciated. And definitely, not a single one of your prospects will convert.
Remember that in marketing, quantity can only get you so far. Quality should be never compromised in lieu of quantity. One well-researched, relevant, and value-laden blog post published weekly can do more for your business than articles that may be published daily, but without these qualities.
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