We are now in the digital age where everything can be found on the internet. Anyone can post something — a virtual place where everyone can openly express their thoughts and emotions. It is safe to say, therefore, that the internet is experiencing content overload. Today, we are not sure anymore whether the information we are seeing is reliable, factual, or updated. This is where content curation comes into the picture. Businesses and even individuals who attempt to maintain a nice online presence will benefit from this.
Online presence is very important because people are mostly using their smartphones, tablets, laptops and even desktop to buy things and check out brands for their next transaction. Most people depend on the internet; even some cannot live without it. However, businesses can’t post whatever they feel like posting. Their image and credibility are at stake, even on their simplest online activity.
Content curation vs. content moderation
Content curation is “the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information.”
Content curation is when brands or social media accounts find other contents and see if it is deemed related or the same as their brand content. It compiles content from various sources and delivers it in an organized manner.
On the other hand, content moderation is more of like a rule that needs to be followed. For instance, companies that provide social media customer service employs representatives who will answer customers’ queries in the comments or in mentions. There are times that they hide negative posts so that other customers and possible consumers will not see them to protect the brand.
Because tons of online content was created every day, it is the job of the content moderator to know if a post is acceptable or not. Since people give reviews on other websites like Yelp, it is the content moderators’ job to see if it is good or not.
Both practices tend to look at what people post online but differ in a way how they handle posts.
How can content curation affect user-generated content?
A user-generated content (UGC) is any form of material that consumers post or create about a particular brand or product. For example, Game of Thrones fans make memes, post reviews, and creates fan theories that get shared by other fans. They are generating content for the brand that is the television series.
UGC is simply part of the internet and online presence of brands. There are tons of review sites and even blogs that focus solely on reviewing things like products and services that companies offer.
Now, content curators will either share related things to the brand’s own website or social media account for their own post. After sharing, new people who are not familiar with the brand will now know what it is after sharing a content they might like.
Creating stronger online presence with content curation
With the help of content curation, brands and businesses can build a better and stronger online presence that will result in sales and revenue. In this digital age, marketing online might be more expensive as social media sites like Facebook has changed their algorithm so that people will see their friends and family’s posts first than a businesses’ content. Because of this, content curation of user-generated content might be the answer to their predicament.
