You might think that live chat services for businesses are a little too informal for a business-to-business type of interaction. But if you really think about it, business-to-business transactions are just the same with B2C ones. They are also your customers and they want a fast and clean transaction with your company.
Now, if your job is to generate leads for B2B marketing, then you should consider live chat support. According to a marketing company, time is very important when making leads. When you do not reply fast enough, it will likely lessen your chance of getting that lead and driving it into the sales funnel.
Statistically speaking, the company found out that your chances of closing sales will decrease 10 times after only five minutes of not responding to a query. And if you allow your customers to wait for 10 more minutes, 90 percent of your chance will vanish.
Since most things are instant, clients and customers wouldn’t really wait for you to answer them. They will just go and search for another company that will reply to them fast enough to address their concerns.
Using Live Chat Services For Businesses
Don’t be shocked: only a mere 14 percent of company websites have live chat in them. In a survey conducted by Drift, only 60 out of the 433 companies they asked have live chat support. Why it is like this when it was proven again and again that live chat is the most sought-after medium by customers when it comes to support services?
Live chat services for businesses is the number one preferred channel of consumers as it is fast — or at least it should be. If you cannot commit to answering to your potential clients fast enough, maybe you should try installing bots to your website’s live chat support.
Of course, people would know that they are talking to bots. Some may not like it but if you aren’t personally available, it has to do. Bots are nicer than no reply at all. Moreover, if you know what your potential clients mostly when they go to your website, then having a customized response based on the searched items of your visitors would be a great addition to your live chat support.
Furthermore, using bots can actually make you fill out the missing parts or the negative side of your website. Just imagine that one of your potential customers have made up its mind and want to do business with you, but there is just one thing that makes him or her think twice, with bots, you can talk to the person immediately and solve the issue right away.
Lead generation is one of the hardest things to do and do not make it harder for you and your company. Nurture it the right way with the help of live chat services for businesses.
Contact us now for your live chat support and lead generation needs!
