Why Social Media Helps Customer Support

Social media has definitely taken the world by storm. What was once a simple “hang out” where people could interact with each other from anywhere in the world has now become a tool used by many in their day-to-day activities.

You and your Eco Store can utilize your social media tools as well by making it part of your customer support call center channel. And truth be told, it can even be a very effective tool. Why?

For one, a Twitter or Facebook account is most likely going to be a very accessible channel to many, as almost everyone you know has their own FB or Twitter account. This means they’ll run into your page one way or another—making it easier to reach you.

As if this isn’t enough, the ease of simply posting their message (complaint?) on your page is a real possibility. No need for them to wait for a customer call center service agent to answer the phone. They can even do so without leaving Facebook.

And since it’s a public (or semi-public) page, it would make you think twice about ignoring your clients.

After all, wouldn’t you want to see all those posts praising your excellent customer support?
So come on, attend to those Tweets and Posts today.


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