Have you ever been lost in a foreign country? Apart from not knowing anyone, you usually find yourself lost, unable to read the signs that are often posted in the country’s native tongue. As if this wasn’t horrific enough, you can’t even ask for directions because no one seems to speak a syllable of English.
While the world has accepted English as the universal language, there are still a large number of people that don’t speak it, let alone understand it. This is why it would be a wise move to have a handful of foreign language speaking telephone (or multi-lingual) call center agents on board your customer contact center.
A Spanish-speaking phone rep can, for instance, provide much-needed after-sales customer support to the large Hispanic community who purchased your propane-equipped outdoor barbecue grill. Helga, your German-born sales support staffer can definitely win over a number of German tourists who might just book a few nights at your cozy beach resort the next time they come to the country.
The bottom line is to make these folks feel that you value their business as well, despite the language barrier.
So go ahead and speak their language. Who knows? You might learn a bit of Chinese while you’re at it.