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June 4, 2012
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It’s More Than a Buck—It’s Personal

It’s often said that profit is what drives business. To earn a buck, as they say, is the ultimate goal of any business owner.

While there’s nothing wrong with this (for we all need to earn a living), doing business isn’t all about “dough”. In fact, any wise businessman knows that customer satisfaction is likewise an important part of that Small and Medium Enterprise.

Your print design house, for instance, would do even better if you were to have your own customer call center. Here, clients can discuss certain design concepts they’re thinking of with a customer care agent. Or, they can take up some issues that went wrong with a customer care specialist.

As if this wasn’t enough, customer service should likewise mean being with the client from the very first moment they contact you to the time they decide to purchase your product or avail of your service —and beyond (in the case of having a 24/7 order taking call center). Helping them in the decision-making process and answering their questions and concerns, as well as providing first-rate aftersales technical support call center services show that you’re not simply after their money, and that you value their very existence as friends of the company.

So make to a point to avoid seeing the customer as a “dollar sign”. Instead, look at them as real people. And that’s true profit.

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